Karin, Reno and Cindy Rosser
The Flying U Rodeo Company, based out of Marysville, California, has been producing quality family entertainment since 1956. The Rosser’s are the owners and operators of the company and are busy with professional rodeo every day of the year. When you talk about the Reno Rodeo, it’s difficult not to mention the Flying U or one of the Rosser names as the company has been a part of the Reno tradition for over 60 years.
Cindy Rosser was honored with the Donita Barnes Contract Personnel Lifetime Achievement Award at the 2020 PRCA Annual Awards Dinner held at Dickie’s Arena in Fort Worth, Texas.
Cotton Rosser, a man known as the King of the Cowboys, passed away in June 2022.
After winning the saddle bronc at the Reno Rodeo in 1950, Rosser provided livestock for the Reno Rodeo for more than 60 years. A ranch accident that broke both his legs ended his rodeo career and paved the way for him to become the premier rodeo rancher in the United States after he bought the Flying U Rodeo Company.
Rosser was inducted into the ProRodeo Hall of Fame in 1995 and received the PRCA Donita Barnes Contract Personnel Lifetime Achievement award in 2015. In 1995, the past presidents of the Reno Rodeo Association commissioned a half-sized bronze statue of Rosser that has remained as a lasting tribute to the longtime rodeo producer. Fans can see the statue in front of the Reno Rodeo Association office at the Reno-Sparks Livestock Events Center.