George Combs – General Manager

Since he came to his position in 2015, George Combs has dedicated himself to the year-round role as the General Manager of the fourth largest rodeo in North America. His job involves coordinating countless moving pieces to ensure the success of this historic ten-day event. As a relatively new addition to the Reno Rodeo team, George brought a wealth of business and rodeo experience from his previous home in Caldwell, Idaho. At the time of their move, George and his lovely wife, Shannon, had been living in Idaho for 52 years. He jokingly explains that it took them that long to “grow their wings.”

The couple is settled now with absolutely no regrets of making Northern Nevada their new home. Their daughter and her family, including three grandchildren, remain back in Idaho. Happily, their son and daughter-in-law relocated to Reno in 2017. October 2018 brought a fourth grandchild – a son and then in 2020 brought the fifth grandchild, a daughter.

George enjoys watching the rodeo events, noting steer wrestling as his favorite, but engaging with the fans at the end of each night is what he looks forward to the most. He makes a habit of standing by the gate and chatting with visitors as they exit. He loves to see their smiles and personally thank them for attending. For George, knowing he has helped to deliver a fun, affordable and family-oriented experience is one of the most rewarding parts of his job.

Jalaine Johnson– Controller

Jalaine is the Controller for the association supporting the financial activities of the Reno Rodeo.  A native Nevadan, Jalaine has lived in the Reno/Sparks area her entire life and always looks forward to attending the rodeo each year.  While she enjoys all the rodeo events, the one she is most passionate about is Barrel Racing.  She loves to cheer on the hometown contestants competing in their events, especially the ones she has seen advance through the ranks over the years and become professional cowboys and cowgirls.

Jalaine has been passionate about rodeo and western heritage since she was young, showing horses and competing in reining and barrel racing.  She and her husband proudly continued this path supporting their daughter as she competed in several rodeo events with various local clubs over the years.   Her daughter & son-in-law have since blessed the family with 2 beautiful grandbabies, a grandson (4-yrs old) and granddaughter (8-months old).

When Jalaine is not working to support the Reno Rodeo, she can be found traveling with her husband (whenever possible), spending time with friends, camping and exploring the outdoors on their UTV.

She is excited to put down roots and call Reno Rodeo her home and has already experienced the strong family foundation that “is” the Reno Rodeo.  She is proud to work with an exceptional and extremely hard-working staff and all the passionate, dedicated volunteers that work tirelessly each year to put together an amazing rodeo for our community.

Mikayla Williams – Administrative Assistant

As a seventh generation Nevadan, Mikayla was born and has lived in Reno for twenty-eight years and has always loved the Reno Rodeo. Her family has been involved with the Reno Rodeo all the way back to her great grandmother volunteering, and now Mikayla is continuing the tradition.

Mikayla joined the Reno Rodeo Family in 2018. She is an Administrative Assistant, and she is the one that will help where ever is needed and is always a friendly face to see in the office. Her duties in the office include answering questions, answering the phone and helping the sponsor chair with fulfillments, as well as being just a helpful hand.

Mikayla’s personal rodeo experience is that it doesn’t matter what age you are, you will fall in love with the Reno Rodeo. She also sees how much of the rodeo is just one big happy family and everyone has been very welcoming to her. She has appreciated all the love and support she has gotten while being with the rodeo. Mikayla would like to thank her Coworkers and the Rodeo Family for being there through the tough times as well as the great times. Let’s see what 2024 has in store for us and Rub Some Dirt On It!

Chanel Atoa – Ticket Coordinator 

Chanel (like the perfume) Atoa is from the Big Island. She grew up in Kona, Hawaii, and after completing high school attending the University of Hawaii before transferring to the University of Nevada to complete her degree. Chanel worked for the university’s athletic ticketing department for close to 30 years before accepting a position at the Reno Rodeo office as an Administrative Assistant and to help start our ticket sales operation.

One of the first rodeos Chanel attended was in Hawaii, where she became a big fan of the events, the people involved, and the level of competition.

She enjoys the hustle and bustle and excitement generated in the office as the rodeo approaches. Chanel feels so welcome and states, “It’s like I’m part of the family here. It’s so amazing to me.”

A little-known fact we should all remember is that Chanel and General Manager George share the same birthdate!!

Mallory Goodrick – Receptionist / Administrative Assistant 

Mallory grew up in Fallon Nevada and at a young age knew she belonged in the western industry. During high school she grew this love of the west as she participated in her local FFA chapter. After attending Churchill County Highschool she attended University of Nevada Reno. While attending UNR she worked at Main Station Field Lab for 6 years as a ranch hand. While working there she honed her cowboy skills with long hours in the hot Nevada sun doing everything from pulling calves, to fixing equipment and baling hay.

Mallory Joined the Reno Rodeo Association in September of 2022 and is the first face that you see when you walk into the Reno Rodeo office. She is a great support for all members of the office, always willing to lend a hand to who needs it.

She has enjoyed the Reno Rodeo from the power of the opening prayer to the wild fireworks of the finally. She is never far from the arena. Mallory’s favorite thing to watch during the rodeo has always been the Pick Up Men. She can’t wait to see what Buckin’ Good Times are waiting in 2023.