Become a Sponsor

Sponsorship is at the heart of the Reno Rodeo, helping us support the year-round work of the Reno Rodeo Foundation and its programs serving children and young adults across Northern Nevada, while also celebrating western culture and promoting America’s original extreme sport. It’s also the perfect way to entertain clients or reward employees while putting your brand front and center.

With more than 220 local, regional, and national businesses already on board, Reno Rodeo sponsorships are a proven business investment. Our family-friendly audience provides valuable exposure, and our committee will work with you to build a package tailored to your goals and target demographic.

Each year, the Reno Rodeo grows with new events, activities, and opportunities for impactful advertising. From our award-winning magazine to arena banners, flags, and fan activations, we’re committed to maximizing your brand visibility and loyalty—leading to real business results.

To learn more or customize a program for your business, contact [email protected]. We’re happy to discuss current opportunities, create new options, or share a full menu of sponsorships.