Have you ever dreamed of participating in the Reno Rodeo but never quite got your big break? Well now’s your chance.

With Businessmen’s Steer Decorating or BSD, our community has the opportunity to participate in the Wildest Richest Rodeo in the West. The event itself consists of 18 teams of two people each, one who will hold the steer (the mugger) and the other who will decorate the steer (the tier) by tying a ribbon on the steer’s tail. The team that decorates their steer the fastest wins the round!

Sound like fun to you? Well then, find that sponsor and sign-up quick. Spaces fill up fast and registration will be closing May 31st, 2025 at 5:00 pm! Performances are assigned on a first come, first served basis, so be sure to get your entry in quickly to ensure your team gets their preferred performance.

There are two main ways that you can participate, either by sponsoring a team for $225 or by participating on a team after you have sought out sponsorship.

Businesses that sponsor this event will be announced during the event performance. Sponsors of winning teams will also be published on our Facebook page.

In addition to great publicity for the sponsoring business, contestants and sponsors will receive Reno Rodeo tickets, a parking pass, nearly five whole minutes of glory in the famed Reno Rodeo arena and a chance at the highly coveted Reno Rodeo BSD Championship belt buckle.

For more information please shoot us an email at [email protected] or call us at (775) 843-3696.